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Sports City USA - Frisco, TX

04 June . 2018

Home to 7 pro sports teams, Frisco proclaims itself Sports City, U.S.A.

The new Sports City, U.S.A. initiative launched by Visit Frisco is designed to boost sports tourism and the $14 annual economic impact it brings to Frisco each year. Hollyhock residents enjoy a front seat for Frisco’s sports action, which includes seven professional sports teams and multiple world-class athletic facilities.

“We are excited to officially claim Frisco as Sports City, U.S.A.,” said Marla Roe, executive director of Visit Frisco. “Sports tourism means business for the city. In 2016, we hosted just under 40 sports events, totaling an economic impact of more than $14 million. Those are just the groups Visit Frisco worked with directly, so the true number is much more than that.”

Along with the seven professional sports teams that call the city home, Frisco also features multiple world-class athletic facilities, prestigious medical and sports rehabilitation centers, national and international athletic organizations and an emerging eSports community.

“The city leaders recognize the important role sports can play in building a great quality of life for this city,” said Chuck Greenberg, general partner and CEO of the RoughRiders, a Class AA affiliate of the Texas Rangers baseball team. “In five quick years, Frisco has become a nationally known sports destination.”

“Frisco is not only friendly to sports but to business,” said Stephen Jones, executive vice president, chief operating officer and director of player personnel for the Dallas Cowboys, which has its headquarters at The Star in Frisco. “With Frisco’s vision and its leaders’ commitment to sticking to that vision, they’ve turned Frisco into one of the most vibrant communities in the United States.”

“Sports is a way of life for many of our residents, and visitors alike, who value health and fitness, relish competing themselves or just enjoy being a fan,” said Frisco Mayor Jeff Cheney. “Our community features world-class venues; youth, amateur and professional teams; and an array of sports businesses and services. Our sports-centric climate is contributing to an emerging industry in Frisco, dedicated to sports research, development, treatment and injury prevention. Here, sports provides both entertainment and economic development.”